One Year at Terane.

On this day exactly one year ago, I started at what Terane was formerly known as, Dirtbook.

I was first introduced to Colt through an intro from Michael Eady of Knight Eady Sports and a couple of weeks later we met for the first time for lunch at Taco Mama in Homewood. From the beginning of our conversation, I felt very comfortable with Colt, he was a guy that wanted to build something that would help change the way his family construction company built homes. He conveyed a sense that he was willing to take a chance on me and give me the opportunity to learn together with him as we built the company from the ground-up.

It may have not been the sexiest tech-start-up opportunity in town, but it was for sure an incredible opportunity to learn and grow. I signed on a little over 2-weeks later as Dirtbook’s only full-time employee. I couldn’t be happier that I’m still here, learning and growing every single day.

Day 1 at Office 1, trying to rename/rebrand Dirtbook. Never thought I’d spend so much time in the latin dictionary.

As I think about my past-year here are some reflections on a few of the things that I have learned in 1 year in,

Optimism Breeds Solutions

I heard this quote from Ryan Graves, the first full-time employee at Uber. I think it applies to all start-ups and the culture they want to create. I don’t think we’re ever short on optimism at Terane, even on the rough days, and because of that, we’ve been able to drive the company forward each week.

It’s about the Right People

You hear it all the time and this absolutely applies to hiring the right people, but more often than not as a start-up employee, it also applies to who you get advice from, the companies you partner with, and the conventions you attend.

Time is one of the most valuable resources for a start-up and you have to make sure you spend that time with the right people that will help you move the needle. You can get advice from as many founders/advisors/ investors as you want, but only a few will actually give you advice that will benefit your business. That’s the power of law of people.

Surprise Yourself

When I started at Terane, there was so much I didn’t know or didn’t know how to do. It was walking a fine line of ineptitude which is having knowledge of how to do something, but not being able to execute properly and ignorance which is executing without any knowledge what so ever.

There was a lot I had to teach myself: how to build a website, set-up gsuite and link our domain, e-mail marketing on Mailchimp, work-flow automation through Zapier, creating/editing a pitch deck, putting together convertible note documents for our investors, etc. I was surprised by how well things turned out each time I had to learn something new(granted these efforts took me many tries). When I got our emails set up with our domains on G-Suite It felt like I had hit a game-winner during March Madness.

Surprising yourself, makes those little victories seem a little bigger, and as a start-up, you need to take pride in those little victories and keep building on them.

Office 2 in the Velocity Accelerator Room at the Innovation Depot.

It’s awesome to look back on this past year on what has been built, 8 team members, a new office in the depot, and a launched product with over 60 paying customers. We’re growing and learning every day, and I’m so proud to be a part of what we’re building and going to continue to build here at Terane.

Thanks to Colt, David, Byron, Nathan, Viraj, Ashley, and Bobby for being such an awesome little team and for my family, Caroline, and friends for the support.

I’m excited for what’s in store for the future and the continued success of the Terane community.

Office 3, a bit of an upgrade. We built, hung, and painted everything in this office.

Leave a Reply

Your email address will not be published. Required fields are marked *